How to rank higher in google search?
02/16/2022 12:00 AM
in Seo article
How to rank higher in google search??!!
As you know in 2022 with billions of websites all around the world it is very difficult to rank higher in google search.
There are millions of techniques how to rank higher in google search. But at first we need to understand the main concepts of SEO.
What is seo?
SEO stands for Search Engine Optimization. It is a process of optimizing a website to make it more search engine friendly. If you are running a business online and your website does not have enough traffic, then you might want to consider implementing SEO in your site. Seo is a technique on how to rank higher in google search. Here are some of the benefits of using SEO:
1. Better ranking in google search engines
Google has over 90% share in the search engine market today. This means that if your site is optimized, you can expect to rank higher in Google search than other sites that are not optimized. You will also notice that some of your competitors might be appearing higher and this is because they have been optimizing their site for search engines. By doing this, they have managed to get more traffic compared to your site.
2. Increased traffic on your site
If you are a business owner, then probably you know how important it is to have a website that generates traffic. If your website has not been optimized, then you might be losing out on potential clients that are searching for products or services similar to the ones you offer. By optimizing your site, you will be able to get a lot of people visiting it and your website definitely will rank higher in google search.
3. Less competition in search engines
When you optimize your site, it means that you are creating unique content and making sure that the search engine spiders can crawl through all the pages of your site so you can rank higher in google search.
Everyone need to know that the main stages of SEO are two: On page, Off page SEO.
These are extremely important to rank higher in google search.
On page Seo is just the optimization you need to do inside your website so you can rank higher in google search. This is the part of SEO that is most apparent to visitors. Make sure your site loads in a quick manner. If you are using plugins for image, wordpress or any other kind of software and suddenly the plugin stops working correctly it can cause your website slow performance. Optimize your website’s content structure by making sure every piece of content has a title, meta description, and keywords as well as making sure your H1 tag is optimized from the beginning of copy writing process.
Off page Seo involves SEM(search engine marketing) which is a very big part of website promotion through different channels in order to bring customers to your website. This kind of promotion involves creating an understanding with search engines about what you have to offer and how you can be associated with another person or business name. In order for this to work you will need a good link gathering strategy, this means spending money on social media sites like Facebook, twitter and any other social sites that will help bring people to your site.
The other off page seo factor to rank higher in google search is the number and quality (authority) of inbound links to a website. These inbound links are considered by Google when determines their ranking. Websites with more inbound links from high authority sites will generally rank higher than those with few or low-quality inbound links. Google uses PageRank as an indicator for the authority of a web page. This is calculated using a link graph model based on the inbound and outbound links of a page.
The most important factor that determines PageRank is the number of links to a page and the quality of those links. PageRank has also been called an indicator of how much a site is trusted by its peers or by web users. Google's search results use PageRank to order search engine results, but it is not used as heavily as in the past.
But to rank higher in google search there are still some unique and very powerful techniques you can use to start seeing some results.
The strategy we are going to talk about is called the Small Mouse Strategy. For two reasons: first the volume number of blog articles, second the long tail keywords. Like Mouses they are a lot and everywhere so you can't do nothing to stop them.
So the first part of the small mouse strategy, is the number of blogs articles. The reason why is important is very simple, google needs content even when it is from a website that has not big authority. With that said when, you provide value and your blog has unique content for sure will rank you higher on google search. In general genuine articles where you give a lot of value are very friendly to the Google algorithm. So if you like to rank higher in google then it is very important that you write unique content.
It is very important too, when you write a blog to be unique and not to copy paste because your website won't get indexed by google, 100%. You have to think that a blog is the best way to promote yourself. If you give value to your content , you can rank better in google and with time, your content will keep on becoming better as you make new articles. Take your time, it is better to write an article every week than copy pasting others blogs.
Write every week a blog post but in a constant way without interruption and believe me you will be surprised by the results. Think logically, if you are trying to rank in google and we know that google is a search engine then the title of your article should be as close as possible to the topic you want to rank for. Let's say the topic of your article is "how to learn digital marketing". Don't make a mistake and start writing on another idea outside the contest or worst don't change the content, try to find words always near the theme you are writing for. I know it is difficult, but it is not the end of the world, just be rigorously static to the same contest in all the articles.
When you write, try to imagine 2 or three people who want to know everything in detail about this topic. Write as if you were speaking directly to them. If, for example, the topic is how to learn digital marketing and your readers were two people who had no knowledge of these new methods of marketing, you would barely be able to talk to them without boring them or make them feel stupid. So do the same thing in your article and when it seems that it sounds like something a grandmother would say if she spoke Italian stay with it. You may not see it, but often people reading your writing will feel like they're talking directly with you because this is what they have imagined before even starting reading your text. This can not only work for sales content, but also for more ambitious articles like those published by magazines or newspapers.
Writing an article is somehow the publicity of what you are, so the public through that blog post will discover if it is worth reading more about your contents or not. Don't fall into the trap that everyone falls thinking only about SEO and how they can rank higher. Think about your reader, don't think about google. Google is just an algorithm that with time will appreciate your content. Think about the reader, not about the SEO ranking. That will happen after you do the job well. A beautiful blog is just an accessory, a great blog is when you can make people understand what you are writing about without the need to be a programmer.
In order to be ranked high by Google, pages must have original and relevant content. If your website has original and relevant content, it will naturally rank well in search engines.
This means that the more original and relevant information you post on your website, the more likely it is to be ranked high in search engines.
In order for Google to properly rank your pages, it must be able to crawl and index all of your site's pages. Google's crawler will attempt to crawl every page on your site and index each page as quickly as possible.a page does not have original, relevant content and is not crawled by the search engine's crawler, then it will never appear in your site's search engine results. This means that if you do not post new content regularly on your website, it will be difficult for users to find your website when they are looking for information about a topic related to that topic. This is why it is important to keep posting new content on your website so that people can easily access your site and see all of the new content that you have created.
In the second part of the small mouse strategy, I want to talk about long tail keywords. This is, too, a very important strategy to rank on Google and increase your SEO score. Let's take the same example. We are writing a blog about the topic "how to learn digital marketing". On the other hand, this looks like a good keyword and someone can even say it is a long keyword, so I am going to start writing on this. But it is wrong because with a simple research on Google you will notice a lot of competition about this keyword.
To begin, I need to explain how can you implement keywords on your website on-page content.
The keywords are the most important part of your entire on-page optimization. If you want to rank in google and other search engines you have to use keywords. You cannot rank without them.
It is a little hard to get these keywords because they are hard to find but if you do it right you will get them without any trouble at all. The keywords which you choose should be simple, catchy. It should be something that people would remember easily so that they can easily repeat it while they search your website in the search engines like google, yahoo etc.
The keywords have to be written well and that is the reason why you have to do a lot of research on them. You have to write good quality content with these keywords in it and also you have to make sure that your website is linked from all the other websites so that it can rank better. To do so you can use tools like Ahrefs.com or Ubersuggest.com
What can you do?
You can do this, so on the phrase "how to learn digital marketing" the main theme we want to emphasize more is digital marketing so in our keywords this part needs to be inserted always. Apart from that we can use everything. We can write for example "what does a beginner need to know about digital marketing", "how difficult is it to start learning digital marketing etc. Use your imagination, and you will find a lot of long tail keywords to use on your blog. The idea is somehow clear, write articles every week and use long tail keywords.
Some other advices to take in consideration:
This is one thing which can make a difference between your website and another website. If you write the same kind of content in your website then people will not leave your site immediately after seeing the first few search results.
If they see that they cannot find what they were looking for then they will leave so many websites but if they read something interesting then they might stay on your page because people like reading quality content. So if you want to get more traffic then you have to write quality content and not just take any words and put them on your page without any reason behind it or without any research or without doing any research about these words. You have to do proper research about the words that you are going to use in your content.
2. Use Images
Images work like the advertisement of any website and they can make a huge difference between your website and another one. People like seeing images on their screen especially if they read something interesting. It works like a motivation for them so they will stay on your page longer than other websites. So if you want to get more traffic then you have to make sure that you have good quality images which will attract the people towards your website instead of other websites with similar content. A tool I can suggest for images would be Canva.com is totally free!!
3. Social Media Marketing (SMM)
This is one of the most effective way to get more traffic from the search engines because search engines use social media sites as one of their main sources for information about any particular topic or product or service so this is a good way for getting more visitors and getting more traffic from search engines. You can also use Facebook, Twitter, Pinterest, Instagram etc to promote your website but it is usually not recommended but I will recommend you to use it because it is the best way to get more traffic from search engines and it is free.
4. Add Social Sharing Buttons
This is a very important step because if you want to get more traffic then you must add social sharing buttons on your website. Social sharing buttons are the most effective way of getting more traffic because they are also used by people to share and interact with other people so if you want to get more traffic then you have to add social sharing buttons on your website which will help people share your content so that other people will see the content on their social media sites and they will click on your website link which can bring them directly to your website. So make sure that you add social sharing buttons on your website and promote these buttons using different methods like through email, Facebook, Twitter etc. This can be an effective way for getting more traffic from search engines.
5. Use Google Analytics
If you want to get more traffic then you must use Google Analytics on your website because it is the best way to get more traffic from search engines and it also helps you to track your website in real time. You can also see how many people visit your website and how much revenue is generated by your website. The best part of using Google Analytics is that you can see in real time the number of visitors coming to your website, the amount of revenue they generate, their geographical location and the device they use to come to your website so this will give you a clear picture about who visits your website, what kind of content they are searching for and where they are coming from so if you want to increase your traffic then make sure that you use Google Analytics on your website.
7. Create A Responsive Landing Page
Another important step which will help you get more traffic from search engines is creating a responsive landing page on your website because this is one of the best ways of getting more leads. The best open-source content management system wordpress.com or blogger.com. They have free versions too.
8. Create A Video
If you want to get more traffic then creating a video on your website is another great way. Use youtube.com or vimeo.com as they are free and you can create different videos that you can put on your website.
9. Create A Slide Show On Your Website
Another great way for getting more leads is creating a slide show on your website because people will like to see the images and this will help them to keep coming back to your website for more content every time they visit it because they want to see what new content has been added and there are many different ways of making slideshows. You can also use software such as Adobe Photoshop or Snagit to make slideshows which are very good quality and this will help you to get more leads from search engines. There is a free tool too named slideshare.net that for me has really fuction well on my daily work.
10. Use Google Adwords
Another strategy I can suggest if you have some budget is Google Adwords. ! I say this because you can reach a lot of traffic through this method and the most important Adwords is a google product. So you are paying directly to Google for PPC traffic that will go on your website. What will happen is that Google will see that your website is receiving a lot of quality traffic and surely they will rank your website higher. They won't say anything about the quality as you are buying from them. Think about it a second ;).
11. Uttilize Google Search Console
As you continue to create new content, you’ll want to use too, the Google search console tool to monitor the progress of your SEO campaign. This will allow you to see how many pages are indexed and how many visitors your website is getting. You can also use this tool to find out if there are any issues with your website that need to be addressed. If you have a high bounce rate or a low conversion rate, this could also be an indicator that something is wrong with your SEO campaign.
Lastly lets be honest SEO is very diffuclt because of the competion but if you find low keyword competition volume and you optimize you website the chanses are that google will rank you higher.
If you have any questions write me in the comment and I will answer with pleasure.