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10 Best Free SEO Tools to Rank Your Website on Google

 

 

It has been quite some years since the world was introduced to the Internet and the term 'online.' With time, the competition increased. And now, you need special tools to appear before people before someone else does. That is where SEO, the short form of Search Engine Optimization, comes in handy. And as Google is today's leading search engine, if you can rank in Google's search results, you can hope for better reach from your probable visitors.

In the following paragraphs of this article, we will talk about 10 free SEO tools that can help you rank your site on Google.

 

 

1. Yoast SEO Plugin

 

 

Firstly, a plugin is always a better option as you don't need to go elsewhere to analyze your content.

However, that is not the best benefit Yoast SEO has to offer. The tool is to optimize WordPress sites by finding and correcting gaps in the site content.

In SEO, especially Google SEO, the readability score plays an important role. Yoast SEO can help you find the readability score for each post.

As a result, you get the chance to improve all your posts, leading to a better ranking in Google search results. The tool is very efficient in deciding the readability score.

It measures sentence length, paragraph length, and other essential criteria to determine the readability of an article. This way, your site content ranks on Google and gets appreciated by visitors.

Another excellent feature that Yoast offers is social sharing. After improving the necessary parts, it allows you to share your posts on social media directly from the platform itself.

As a whole, the plugin tool creates a report showing how much of the requirements you have achieved and how much is left in percentage.

So if you are looking for a tool that will allow on-page optimization, you can always try the Yoast SEO plugin.

As you can see in the screenshot above, you can notice the leading on-page optimization indicators, so in simple words, Yost Seo Plugin is something you need to have on your WordPress site.

 

2. Rank Math Plugin

 

 

 

 

It is another WordPress free SEO tool plugin, as you can notice on the screenshot we provide.

To use it for your site, you need to download it and then install it. The tool allows you to add meta descriptions and meta titles to your website pages.

This way, you can quickly determine your content quality based on meta titles and descriptions.

The tool also allows user to structure their data more efficiently.

The most valuable part of Rank Math is that it provides separate SEO scores for different pages on your site.

As a result, you don't need to keep changing all the content on your site until it reaches the perfect ranking.

Instead, you can go to the specific page that needs some change and modify it according to the tool's suggestion.

Rank Math offers even more services.

It allows you to set your target keyword. Then, based on your target keyword, the tool suggests different ways that can help your site rank for that specific keyword.

Furthermore, if your site has dead links in its content, the tool allows you to identify and fix them accordingly.

 

 

3. Seo Online Tool

 

 

 

Source of the screenshot from: https://seo-online-tool.com/

 

The first thing you need before even thinking about ranking in Google is the level of your site.

That is to say that many people use different tools to rank higher on Google without even knowing where the fault was in their site.

But SEO Online Tool can quickly analyze your site without any cost. SEO Online Tool will deeply analyze your site's content errors and SEO.

As you learn about the errors in your site content and the barriers to ranking in Google, you can correct them in a way you find appropriate.

This way, you can rank higher with the help of the SEO Online Tool.

The free tool lets you find errors in headings, meta keywords and descriptions, and even title tags.

Even after correcting errors in these essential parts, some errors might be left in the actual content.

But the tool offers correction in that part, as well. So after analyzing the tool, there is no crucial error left that can prevent your ranking in Google.

But that is not all. SEO Online Tool has more to offer.

Even if you are correct, you might not rank when there is an even better competitor.

That is where the tool can help. It can help you analyze your domain competitors.

And as you learn about your competitors, you can easily upgrade your content so that it can rank higher, all thanks to SEO Online Tool.

 

 

4. Google Trends

 

 

 

Source of the screenshot Google

Let's say you have managed to rank your site content in Google search, but the content is searched fewer times than others.

There won't be many benefits in such a ranking.

But if you knew which contents are more searched and created content accordingly, your site ranking would surely be fruitful.

That is where tools like Google Trends can help.

The tool allows you to track topics based on their popularity and trendiness. Hence, you can look for the popular trendy topics in your specific industry to create content similar to those.

Remember, the world is changing so fast that people don't have time for what was popular a month ago, sometimes even a week ago.

That is why it is crucial to understand the current trend and create timely, relevant content. This is an effective marketing strategy, as well.

Furthermore, the tool allows you to observe how trends change from time to time and how the search patterns for these trendy topics change.

Following the suggestions from Google Trends, you can quickly develop future posts, leading you to the top of Google ranking in advance.

Using the tool is very easy as well. To understand the evolution of trendiness in a specific niche, you need to start typing a keyword.

Based on that keyword, Google Trends will show people's interest in it and its changes over time.

Also, you can determine the regions where people are most interested in that specific content.

Google Trends can help you determine your audience, as well. Besides, the tool shows relevant keywords that were also trendy then.

This way, you can see the comparison between trendy keywords over time. Combining your search with other relevant keywords is better if you want to get the best out of Google Trends.

 

 

5. Ubersuggest

 

 

 

Sometimes days pass by, and you cannot develop a single piece of content suitable for your site.

However, tools like Ubersuggest can help you overcome thought blocks. This free SEO tool helps its users to generate content ideas.

If you are looking for new content to fill up your social media page or simply your site, you can look for new ways with the suggestion from this tool.

As you notice on the screenshot, you can see organic and paid keywords volume but not only much, much more statistics. Just try this tool because it is entirely free.

As a whole, the tool offers you an overview of that specific keyword you have been searching for and suggests more content ideas related to that keyword.

As you look for content ideas with a specific keyword, the tool suggests some related keywords that can also be part of your content.

As these suggested keywords are long-tail, you get an extensive collection of possible keywords for your future content.

But how does the tool specifically help you rank in Google searches?

Well, as you search with a specific keyword, the tool will show you results with the volume of monthly searches for that particular keyword.

This way, you can efficiently determine how competitive the keyword is to rank.

Ubersuggest also lets you know how many backlinks your site should have on average for the keyword to rank. 

 

6. Google Analytics

 

 

 

What could a better way there be than asking the platform itself?

If you want to rank in Google, it is better to let Google analyze your site's findability and the quality of your site content.

And that is possible with Google Analytics (example screenshot above).

It is an SEO tool by Google that allows its users to determine whether their efforts in SEO are working.

The primary function of this tool is to show the user where the traffic is coming from, along with their percentages.

As you optimize your site according to SEO suggestions, you will see a spike in traffic to your site.

As a result, you can determine whether your optimization is working as you want. Google Analytics will also show that even if your traffic source is from social media.

Furthermore, you don't need any extra signup to use Google Analytics.

If you have an existing active Google account, you can sign in to Google Analytics with that account and link your site with the tool.

That is the best thing about Google Analytics. You can get an in-depth analysis of your site and its content.

Also, the feedback is in real-time.

That means whenever there is a rise in the number of visitors, you can see it on the tool immediately.

As a result, it gets easier to understand what change made that specific impact.

The tool also lets you know how long visitors spend on your site.

 

 

7. Google Search Console

 

 

 

Its previous name was Google Webmasters, which is now Google Search Console (look at screenshot example), GSC in short.

The free SEO tool lets you understand how the search engine indexes your site.

Firstly, you will need to create an account.

Then you can add the specific site as your property under that account. After that, you need to verify that you are the very owner of that domain.

Then you can access all the features of the tool.

In terms of SEO tools, Google Search Console is somewhat different.

While other tools work on the content and its optimization, GSC works differently. It shows you the technical errors.

The tool helps you diagnose existing technical mistakes in your site. And by fixing these errors, you can rank in Google searches.

Hence, its output is the same as any other SEO tool, but its way of functioning is different than others.

Also, the site lets you know about the content and keywords that are ranking on behalf of your site.

As you are trying to rank in Google, it is better to use SEO tools by Google.

What is even better is the combination of Google Analytics and Google Search Console.

You must pair your Google Console account with your Google Analytics tool and site.

With this compelling combination, you can get a wide range of successful SEO optimization.

You can quickly determine the technical errors of your site.

At the same time, you can observe the traffic flow to your site, what keywords they are using, and your click-through rates.

 

 

8. SEM Rush

 

 

 

SEM Rush is not necessarily a free SEO tool.

Instead, it is a robust tool with many services to offer.

And it has a free version that can help you with your on-page SEO and other vital counterparts of Search Engine Optimization.

The tool can help you with proper keyword research for your site content.

Then again, the tool can also help you with rank tracking, leading you to better understand why you are ranking higher or lower than your competitors.

The tool's service does not end with this. And you can access all these features with your free account.

All you need to do is just create that free account. However, there is more to SEM Rush.

The tool has services regarding backlink analysis as well as link building. It provides the user with an in-depth idea of their backlink profile.

It also helps users with content optimization.

However, using the free version of the tool, you can get up to 100 domains in link building.

To do more, you must purchase an existing paid plan.

With this tool, you can also identify the referring domains and the backlinks and backlink authority score.

The tool helps you identify areas where you can improve your efforts regarding link building, along with gaining more visibility.

At last, it is straightforward and user-friendly, with an excellent interface. Look at the screenshot to have an idea of the interface!

 

 

9. Keyworddit

 

 

Screenshot source Keyworddit

 

This is not a tool. Instead, it is a forum, Reddit, to be more specific.

As Reddit is the largest forum on the Internet, what better way could there be than to ask the people there?

Yes, it is one of the most efficient ways of finding the correct keywords for your site content.

The process is straightforward.

Firstly, you will have to enter a subreddit name in the search option, as in the example on the screenshot.

You should choose a subreddit where your audience participates to get better results.

Keyworddit will do the rest.

As you enter the subreddit name, the tool will extract keywords from that community's discussion.

Simply put, you can say that you optimize your content how your audience wants it.

As a result, there is a higher chance of SEO success.

However, you may not always have the perfect content if you just search for the keywords.

Keyworddit has it solved, too. The tool shows you the relevant contents and context from where they have collected the keywords.

Hence, you can go through those contexts and determine whether it puts in the same line with your desired content.

If it does, use it to get better SEO results.

And if it does not, just leave it as it is.

 

10. Google Keyword Planner

 

 

 

At the end of our top 10 SEO tools is another tool from Google.

The most important part of Google search ranking is using proper keywords.

And this tool is all about planning what keywords would be the best for your site pages and how to use them properly, as you can see on the screenshot.

The tool was designed for Google Ads to do keyword research.

And now its service is offered to a wide range of users.

As it is Google itself, many users like to believe that it is possibly the most accurate SEO ranking in Google.

However, the tool is not highly accurate. But you can rely on it for SEO ranking your site on Google.

Nevertheless, compared with other SEO tools by Google, it will fall behind.

The primary cause is that the tool does not show actual search volumes.

Instead, it just shows them in ranges.

But this might be a perfect tool if you are trying to touch all the necessary essential spots for your site to rank in Google search.

Now let's get to how this tool works.

We all know that you need long-tail keywords to rank besides just short-tail keywords.

And if you already have in mind a single-word keyword, you can search here with that.

The tool will then provide you with a wide range of possible long-tail keywords frequently used.

Besides, it will also show you some single-word keywords that are relevant to your initial used keyword.

 

Is Using Free SEO Tools Enough?

No, it is not.

SEO tools are just some AI-controlled tools that work just like a computer would think.

It works on some parameters that are essential parts of SEO ranking. However, your visitors are not computers; they are humans.

And if you want to reach them through content that they find appropriate, you must come up with quality content first.

After ensuring quality content on your site, you can use these SEO tools to ensure further audience satisfaction.

Remember, if the audience clicks on your site page and leaves it unsatisfied, it will do wrong rather than good.

Hence, an SEO tool is essential to ensure your audience clicks on your page.

And quality content is necessary to ensure that they are satisfied with it as they leave your site.

Final Thoughts

By implementing proper SEO strategies, you can ensure a rapid increase in your audience size.

However, if you can manage to combine your SEO strategies with another popular method, you will rise even higher.

Some possible strategies are social media marketing, content quality, and others.

There are a lot of SEO tools out there.

But if you want to do it for free, there are not many options to try.

This article has gathered the best free SEO tools to help you rank your site on Google.